Step 2 of 3: Distribute Mobile Promotions
Create, Distribute and Update Apple Passbook Promotions in Three Easy Steps
Step 2 :: Distribute Promotions. Beat Amazon and Aggregators.
There is almost unlimited number of options for distributing Apple Passbook passes. Add promo card to
e-mail, website, mobile website, mobile app, printed promotional materials.
You can also add a new communication channel - shipped
products. Place a QR Code on the packaging and / or invoice and user will be able to download and install your promotion card
on his iPhone with a single scan. This option might be of a particular interest if you do not have access to customer's e-mail or address, for
example when you sell through Amazon or eBay aggregator. Customer is probably not aware of your existence or your website.
From his or her point of view they bought an item from Amazon. By letting customer download your pass / promo card you establish direct
communications channel and ensure that the following purchases will be done directly from you.
promoCard gives you tools to target cards to customers' interests. You can display promotional card on the web page based on
what user is searching for, what product category (s)he is browsing, or what is in his shopping cart. Based on customer purchase, you
can attach relevant card to confirmation e-mail, and / or place QR Code for the relevant card on shipped items packaging.
Next: How to Update Mobile Promotions
Step 2 of 3
Distribute mobile promotions by email, through your web site and using product packaging. Target promotion cards to user interests.
Distributing by email: Attach promotional card to e-mail you send to customers, for example to order confirmation. When user opens e-mail on his iPhone and clicks on the card icon,
card is automatically added to Passbook. If user clicks on the card icon on desktop computer, card is installed via iCloud.
Distributing through the website: Place a link or QR Code on your web site page(s). When user clicks on the link on the mobile device,
card is automatically added to Passbook. The same happens if user scans QR Code with his iPhone from desktop website. Clicking on the link
on desktop site adds card to Passbook via iCloud.
Distributing via purchased products: Place QR Code on the packaging of the items you ship. When user scans QR Code with his iPhone
card is automatically added to Passbook. This works especially well if you sell through a third party, such as Amazon. Remove intermediary between you and your customer!